Innovative packaging is as creative as the products found inside.

For decades, large brands dominated the super market shelves. The brands that Baby Boomers, Generation X, and Generation Y grew up with—you know the ones—were as prevalent in home pantries that they were on supermarket shelves. These companies dominated the supermarket shelf due in large part to their dominance of mass media.

But thanks to younger buyers—particularly Millennials—that trend is turning on its head. Consumers are demanding fresh ideas and are eschewing venerable food brands.

“Store brands are now more popular than national brands,” says Jim Wisner, president of Wisner Marketing “IRI’s research shows that two-thirds of consumers plan to purchase private brands more frequently in the next several months. Among Millennials and lower-earning shoppers, three-quarters expect to buy more store brands during that time frame.”

There are clearly two factors at work. First, today it’s more difficult for the major brands to saturate communication channels. Conversely, Social Media and highly targeted one-to-one marketing tactics allow upstart brands to position niche products to narrow demographic groups.

Second, and perhaps more importantly, is the mindset of the younger consumer. They’re very open –minded. They’re not afraid to try things like insects, high fat proteins, vegan lifestyles, and even KetoDiets. Combined with some of their other generational values including environmental consciousness, natural ingredients, and sustainability it’s easy to see how these tastes are not always well served by large food producers focused on mass market products.

So, how are nimble food makers catering to the demands of consumers who like to snack instead of eat meals, love customization, crave freshness, and value convenience? To bring fresh, new products to market, these companies are turning to innovative packaging solutions like Tetra Recart®. Similar to the way younger consumers are changing the grocery landscape, Tetra Recart® is reimaging food packaging. Tetra Recart® packages are both sustainable, engaging and—when managed by an accomplished co-packer like IPM Foods—can bring new products to market quickly and effectively.

IPM Foods is one of the only contract food manufacturers or co-packers in America offering this game-changing packaging. If you’re a smaller company with a delicious, exciting new commodity food item, we may have just the innovative packaging solution to meet your unique needs. Please reach out to us to explore the possibilities.